I conducted a comprehensive analysis of the Ford Bronco. I developed a strategic advertising plan by identifying the target audience through demographics, psychographics, behaviouristic, and geographic segmentation. The goal was to determine the most effective channels to reach potential Bronco owners in the US and Canada.
I also created an ad concept that aligned with Bronco’s brand personality. I analyzed the Wrangler Jeep as a primary competitor to better understand the competitive landscape. I created the Bronco and background images in Photoshop, then designed the final project in InDesign, ensuring strong visual communication of research findings and campaign concepts following design best practices.
