As part of a three-person team, I developed a strategic marketing communications plan to increase Impossible Foods’ sales in Canada. We researched the company, its competitors, and market trends in-depth. We surveyed people to understand their thoughts on meat and plant-based alternatives. My role focused on financial planning, including budgeting, ROI analysis, and contingency planning. I also created a detailed spending timeline for a $5 million advertising and promotional budget. Based on our findings, we created a plan to introduce more people to Impossible Foods.
