I developed the “The Director’s Cut vs. The Author’s Vision” campaign for Kitchener Public Library to drive meaningful engagement among book and movie fans. This initiative, featuring our group’s proposed Movie Lovers’ Book Club, dives deep into films by exploring the original books they were based on, revealing details and character arcs often left out of adaptations. Targeting enthusiasts of Adventure, Action, and Drama— genres preferred by our target market—the campaign encourages members to compare the author’s original vision with the movie’s interpretation. By applying Persuasion Theory and Social Judgement Theory, I created visuals designed to spark curiosity and drive participation.
